Article Per Year (5 Year)
p-Index From 2019 - 2024
3.147
P-Index
This Author published in this journals
All Journal Journal on Education Jurnal Tekinkom (Teknik Informasi dan Komputer) Jurnal EK dan BI Journal of Computer Networks, Architecture and High Performance Computing Jurnal Akuntansi Dan Manajemen Indonesia (JAMIN) Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Manajemen Jurnal Pengabdian Masyarakat Indonesia (JPMI) JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG AMMA : Jurnal Pengabdian Masyarakat Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Joong-Ki Glow: Jurnal Pengabdian Kepada Masyarakat
Doris Yolanda Saragih
Politeknik Bisnis Indonesia
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Pengaruh Video Influencer Di Sosial Media Terhadap Keputusan Pembelian Produk Perawatan Tubuh Pada Mahasiswa Politeknik Bisnis Indonesia Hengki Mangiring Parulian Simarmata; Poltak Pardamean Simarmata; Doris Yolanda Saragih; Nancy Florida Siagian
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 3 (2023): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.93

Abstract

The development of social media platforms encourages companies to develop marketing strategies on various social media platforms. One of the marketing strategies is done by using influencers. This study aims to determine the effect of video influencers on purchasing body care products for students of the Pematang Siantar Indonesian Business Polytechnic. This type of research is quantitative research with a sample of 173 respondents. The sample is all active students of the Indonesian Business Polytechnic who use body care products. The data is collected and then tested on the validity, reliability, classic assumption, and normality tests. The analysis technique uses simple linear analysis with the help of SPSS. The results of the study show that there is a significant positive influence from video influencers on purchasing decisions for body care products. The effect of Video Influencers is 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study, such as price variables, price discounts, influencers used, and others.
Co-Authors Andy Wijaya Arifin Tua Purba DAULAT NATHANAEL BANJARNAHOR Erikson Damanik Firinta Togatorop Hengki Mangiring P Simarmata Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Simarmata Henry Dunan Pardede Heru Sugara Kalvin Sinaga Nancy Florida Siagian Nora Januarti Panjaitan Poltak Pardamean Simarmata Poltak Pardamean Simarmata Sisca Sisca Yanti Kristina Sinaga